Digital Customer Management (CRM)
What is CRM?
CRM stands for Customer Relationship Management. Properly implemented, CRM begins with a philosophy of customer service.
Implementing that philosophy depends on tools that allow the entire organization to have instant access to information that will help serve the customer better.
Is CRM customizable for what’s important for my business?
Obviously every business runs differently, with different processes and ideas of success.
This means a good CRM solution should be easily customizable and have an information hierarchy that puts what’s important to you, front and center.
How Does CRM Work?
CRM systems are packed with tracking features that record numerous customer interactions online.
In addition, CRM automates routine processes and provides managers with tools that allow for the tracking and measuring of the company’s performance and productivity.